Today I'm going to look at a UK Drama Film "My Brother The Devil", directed and written by Sally El Hosaini. It has won multiple awards, including at the 2012 Sundance Film Festival and at the 2012 Berlin International Film Festival. It is starring James Floyd, Fady Elsayed and Saïd Taghmaoui. It was released in UK on the November 9, 2012 and was in US cinemas from March 22, 2013. Further releases in Canada, Germany, Australia and New Zealand. Box Office figures shows that My Brother the Devil has earned $10,305. Later on, there was a UK DVD release on 18th of March 2013. Sally El Hosaini said that the budget was about £650,000, raised through private investors.
They have advertise this film mostly by a use of social media."My Brother the Devil" by a use of Twitter and Facebook, was able to hit their target audience which would be teenager/young adults. This is called below the line advertising. Use of this type of advertising is a good solution for a small scale films as they don't have to pay anything for it. My brother the devil has its own twitter account which is: https://twitter.com/MBTDFilm. Here we can see how they use a #mybrotherthedevil to advertise their product. The reason that we know that it works is that we can see that people are retweeting their posts, by which they are spreading the word, what means that more people will watch it.
Another social that my brother the devil has is facebook: https://www.facebook.com/mybrotherthedevil?fref=ts. It helps with their advertising as people can share the page and invite friends to like the page.
Within the film we can also hear a song by Cashtastic, a musician from Youtube. This film helped this artist get his music heard to the larger audience. Furthermore, it also helped the film it self as Cashtastic's fans will also watch it and recommend to others.
Here we can see that this film has received numerous International awards in 2012/13 including:
- Nominated Best Newcomer - Fady Elsayed at BFI London Film Festival
- Won Best European Film (Europa Cinemas Label Award) at Berlinale
- Won Best Cinematography at Sundance Film Festival
- Won CBA Worldview Sundance Impact Award at Sundance London
- Won Best Newcomer - Sally El Hosaini at BFI London Film Festival
- Won Most Promising Newcomer - Sally El Hosaini at Evening Standard Film Awards
- Won Grand Jury Award at LA Outfest
- Won Audience Award - Annonay Film Festival, France
- Won BIFA for Best Newcomer - James Floyd at British Independent Film Awards
- Won Best Actor - James Floyd at Milan Film Festival
- Won New Vision Award for Cinematography - Manaki Brothers Film Festival, Macedonia
- Honorable Mention Outstanding First Feature, Frameline Film Festival
- Nominated Grand Jury Prize at Sundance Film Festival
- Nominated BIFA Douglas Hickox award for Best Debut Film - Sally El Hosaini at British Independent Film Awards
- Nominated Sutherland Trophy (Best First Film) - Sally El Hosaini at BFI London Film Festival
- Nominated Most Promising Newcomer - James Floyd at Evening Standard Film Awards
It has also many reviews that made this film become even more popular within larger range of audience:
- The Hollywood Reporter called it "A crackling debut...Slick, muscular, entertaining and emotionally satisfying."
- Empire named it "a compelling gangland saga...crisp, cool and consistently street-smart."
- Variety wrote 'An energetic and imaginative tale...a film that so artfully refuses to surrender to convention.'
- The Independent praised it as 'gritty and gripping'
- The Daily Telegraph called it their 'favourite narrative feature' at Sundance
- Total Film gave it film of the day and placed it in its Top 3 Films at Sundance
- Screen International named it 'a luminous event'
