As we already know The Hobbit: The Desolation of Smaug is a fantasy genre film directed by Peter Jackson. It was produced by New Line Cinema and Metro-Goldwyn-Mayer in
collaboration with Wingnut Films. It was also distributed by Warner Bros. Entertainment Inc. The Hobbit: The Desolation of Smaug is a second film of three part adaptation based on novel The Hobbit written by J. R. R. Tolkien .
The film starred big names such as :
- Ian McKellen
- Martin Freeman
- Benedict Cumberbatch
- Orlando Bloom
Those are the actors that have been in the previous The Hobbit film and are recognisable within British audience. This is making sure that film will get it's money back.
With the big success of The Hobbit we saw an introduction of many The Hobbit games and apps, both for android and ios users.
Here we can see of the app 'The Hobbit: Kingdoms of Middle-Earth' which has hit top chart on app store. We can also see 'Lego: The Hobbit', game which has been out on ds intendo, x-box, ps3 and pc. It has been made in order to attract the younger audience into the franchise.
Furthermore, 'I see fire' was a song specially written for The Hobbit: The Desolation of Smaug by a British song written and singer Ed Sheeran. This song not only appeared at the end of the film but also entered UK top charts at number 13 and New Zealand at number 1.
It provided film with an advertisement as the song is giving audience clues about what is going to happen in the actual film. Also, it provided film with wider audience as Ed Sheeran's fans will go to see this film after hearing that he wrote a song about it. The song was released for a digital download on itunes and also to purchase with The Hobbit soundtrack. Official video for this song was released on YouTube at the same day as the song, so everyone had some kind of an access to it.
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